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As I work with different companies to create new packaging designs and concepts, I continue to hear the same expression from high level marketing teams, “We didn’t even know that was possible!” 

I have to admit, the first time I heard that expression; I was a bit surprised.

After careful consideration, it became clear why this comment is so prevalent.  The fact is, the packaging industry has many different facets and each one is evolving at an ever-increasing pace with better technology, raw materials, processes, equipment, etc.  New designs are possible today that were once considered impossible; including certain aspects of thermoforming, printing, sealing card-to-card without heat or tooling, etc.  The packaging industry continues to break new ground and the questions that do not get asked – do not get answered!

When it is time to develop your packaging, your greatest advantage is to be informed on all of the options available, asking lots of questions, and partnering with professionals in the industry.  Stay informed so that you can make the best decision possible for your product.  Don’t assume that an innovative design will be higher in cost or that unique packages are impossible.  In most cases, through the development of new packaging, significant costs savings can be realized and fresh designs can be achieved.

The packaging world continues to evolve, don’t continually be the one that is last to the market with a fresh design.

If you would like to get information on what is now possible for your product or if you have questions, please contact Brian Pankratz at Display Pack, Inc. (bpankratz@displaypack.com)

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