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SuperBowl 2013Do you know anyone who watches the Superbowl for the commercials?

Did you find yourself waiting to be amused when a new commercial came on?

Ask yourself this question…if companies can produce commercials during the Superbowl that draw our attention and get us laughing and talking for days , then why aren’t commercials like that all year-long?  Have we been programmed to just settle the rest of the year and only expect greatness in advertising while watching the Superbowl?

Now about packaging
Since we’re talking about packaging, I’ll ask another question…why do some companies settle when packaging their products?  If packaging helps to sell the product, then why would anyone want to settle for packaging that doesn’t “WOW” the consumer?

It’s your call
The fact is…new packaging designs take time and resources.  I completely understand that our schedules make it tough to fit in additional projects.  But, what if I told you that I can evaluate your current packaging and offer honest feedback at no costs?  Offering designs that could leap-frog your product ahead of your competitors?  Would you be interested?  What do new packaging designs offer?

Here are a few benefits that earlier redesigns have resulted in:

1. Reduced cost for packaging resulting in increased profit.
2. Packaging design awards.
3. The use of more sustainable materials.
4. Smaller carbon footprint in manufacture process.
5. Reduction in packaging components used.
6. Increased satisfaction among retailers and consumers.

So now what?
If you have products that you are responsible for and want to find out if there are better ways to packaging them, contact me and let’s talk.  Step one is to have a quick discussion to decide if there is a fit for us to work together.  If there is a fit…we continue, if there isn’t a fit…we don’t.  Pretty simple and shouldn’t take more than 15 minutes.

Don’t let your packaging turn into every other design.  Make it unique and “WOW” the consumer with every product you have!

For more information on creating new packaging designs, contact Brian Pankratz.  bpankratz@displaypack.com.